'Basketball Wives' And 'VH1 Couples Retreat' Boost VH1 To Highest-Rated Monday In 3 Months [Exclusive]
Photo Credit: VH1
Reality

'Basketball Wives' And 'VH1 Couples Retreat' Boost VH1 To Highest-Rated Monday In 3 Months [Exclusive]

VH1 is winning big with their Monday night "Level Up" block featuring Basketball Wives and VH1 Couples Retreat.

Per the network, the season premieres of Basketball Wives and Couples Retreat posted double digit increases vs. P4W across total day (+13% rtg & shr) and prime (+14% rtg, +16% shr) overall.

Also, May 16 was VH1’s highest-rated Monday prime in three months with both massive gains over P4W across rating (+86%) and share (+104%).

Basketball Wives' premiere at 6% up from the prior season average and 25% up on share. There were also demo gains in M18-34 (up +90% on rating and +116% on share). The premiere delivered 517K total viewers, up +7% from last season's avg (485K). It also outperformed the P4W time period average by +59% (+70% share). The show ranked #2 across engagements (#1 Summer House) and views (#1 Welcome to Plathville) among cable reality shows.

The VH1 Couples Retreat premiere also had a +100% increase vs. the P4W time period and +114% on share. It is also up in demos: W18-49 (+7%), W25-54 (+5%), M18-34 (+8%).

Source: Nielsen; LSD/P18-49 coverage ratings & coverage share unless noted; time periods- BBW Mon/8p, CR Mon/9p; Social Source: SCR Ranker- Cable Reality.

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