'Bel-Air' Lands Super Bowl Sunday Premiere Slot At NBCU's Peacock
Photo Credit: Peacock

'Bel-Air' Lands Super Bowl Sunday Premiere Slot At NBCU's Peacock

Bel-Air, the upcoming drama series reboot of The Fresh Prince of Bel-Air, has landed a highly coveted post-Super Bowl premiere slot on its network, the NBCUniversal streaming service Peacock.

The first episode of the series will premiere on Super Bowl Sunday, Feb. 13th 2022, with new episodes premiering weekly.

As we previously reported, the series is out of Jada Pinkett Smith and Will Smith’s Westbrook Studios and Universal Television. It is based on the viral concept trailer from Morgan Cooper released in 2019. Peacock won a buzzy bidding war for the series after Smith contacted Cooper and wanted to develop the project. The NBCUniversal streamer already has a two-season order for the series.

The official description:

Set in modern-day America, Bel-Air is a serialized one-hour dramatic analogue of the 90’s sitcom “The Fresh Prince of Bel-Air” that leans into the original premise: Will’s complicated journey from the streets of West Philadelphia to the gated mansions of Bel-Air. With a reimagined vision, Bel-Air will dive deeper into the inherent conflicts, emotions, and biases that were impossible to fully explore in a 30-minute sitcom format, while still delivering swagger and nods to the original show. 


Bel-Air is executive produced by showrunners T.J. Brady and Rasheed Newsom, with Cooper as co-writer, director and EP on the series. 

“With this dramatic reimagining, we wanted to create a show that stands on its own while honoring the spirit and innovation of the original series,” said Cooper in a prior statement. “Because Bel-Air is a drama, we’re able to really peel back the layers of these characters and themes in a way that you simply couldn’t do 30 years ago in the half-hour sitcom format. We’re able to go have tough conversations that challenge perspectives. At its core, Bel-Air is a celebration of the black experience through the perspective of a family.”

Cooper goes on to explain the approach he has taken with the series.

“My approach to the series started with a deep focus on tone and really being intentional with my creative choices. I’m inspired by a lot of things as a director; it could be a random conversation, memories from my past, it could be art, music, fashion. Everything can be inspiration, and having a two-season order gives us the opportunity to go infinitely deeper narratively, visually, and aesthetically. I think that with Bel-Air we have created something unique and honest. 

Relative newcomer Jabari Banks stars as Will.

From West Philly, he graduated from the University of the Arts in Philly in 2020.  In addition to acting, Jabari is an accomplished songwriter, singer, rapper, and basketball player.   

The series also stars Adrian Holmes as Phillip Banks, Cassandra Freeman as Vivian BanksOlly Sholotan as Carlton Banks, Coco Jones as Hilary Banks, Akira Akbar as Ashley Banks, Jimmy Akingbola as GeoffreyJordan L. Jones as Jazz and Simone Joy Jones as Lisa.

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