BET Awards 2016 Draws 7.2 Million Total Viewers
Photo Credit: S & A

BET Awards 2016 Draws 7.2 Million Total Viewers



The 2016 BET Awards, which aired last night night, June 26, across Viacom-owned networks, including MTV, VH1, Comedy Central, Nickelodeon and Spike TV, was watched by 7.2 million total viewers. Although I should note that this was the first time that parent company Viacom opted to broadcast the show across all its main channels, so the 7.2 million figure reflects that.

However, when you single out BET’s viewership of the show, this year’s total viewers (who watched the program on BET specifically) dropped about 29% year-over-year. It did go up against the season finale of HBO’s “Game of Thrones,” for about an hour and 15 minutes of its 3 hour and 40 minute running time.

Despite that, and the year-over-year drop, the awards was, once again, the No. 1 cable awards show in the key 18-49 demographic for the 2015-2016 TV season to date (3.8 million viewers in that coveted age range).

The BET Awards celebration was live for almost seven hours, pre-show to post-show, and the network also reported that over 623,000 people generated close to 3.5 million tweets related to “2016 BET Awards.”

The show kicked off with a surprise performance from Beyonce and Kendrick Lamar, featured several tributes to Prince, and saw Spike Lee award a Lifetime Achievement Award to Samuel L. Jackson, and president Debra L. Lee honor Jesse Williams with a Humanitarian Award, for which he delivered a powerful speech that went viral soon afterward, and is still the talk of web today.


Shadow and Act is a website dedicated to cinema, television and web content of Africa and its global Diaspora. With daily news, interviews, in-depth investigations into the audiovisual industry, and more, Shadow and Act promotes content created by and about people of African descent throughout the world.

© 2022 Shadow & Act. All rights reserved.