BET has selected a Netflix alumnus to head their upcoming streaming service, BET+.
Devin Griffin has joined the company as General Manager of BET+, reporting to BET Networks president Scott Mills.
“We are thrilled to have Devin join the BET family and lead our new streaming service BET+. His fresh perspective and expertise in curating premium content will strengthen our position in the streaming landscape and drive subscriber growth, viewership and retention,” said Mills.
“I am beyond excited to be joining the BET brand at such a pivotal time in the industry. With BET+, I see a big opportunity to provide powerful, comprehensive programming to African Americans, and lovers of Black culture, in the SVOD space. This audience has a voracious appetite for quality, authentic Black stories and has been under-served for too long,” said Griffin.
Griffin was previously a Producer and Executive Vice President for Story Lab US, leading the company's foray into premium long-form content. He was also in various roles at Netflix, forming and leading the company's unscripted group, commissioning and/or executive producing over 40 series, including Queer Eye and The Confession Tapes.
BET+ premieres this fall and will include original shows from Tyler Perry (who is an integral component of the streaming service via his overall deal at Viacom), Tracy Oliver's First Wives Club and a Will Packer comedy.