BET has officially announced the launch of BET Studios, a studio venture that will offer equity ownership to Black content creators.
The official announcement comes down after the prior news that Kenya Barris had exited his Netflix deal and eyed a move to BET for an unprecedented studio venture where he would be a partner.
Other principal partners include Rashida Jones and Aaron Rahsaan Thomas.
The studio will produce television series and films for a bevy of ViacomCBS brands, including Paramount+, Showtime, CBS, Nickelodeon, BET+ and BET.
“The demand for premium content from Black creators has accelerated dramatically as a result of both the rapidly changing media and social landscapes. BET, with our 40-year legacy of celebrating Black culture, and the full power of the ViacomCBS ecosystem—is uniquely positioned to service this demand,” said BET President Scott Mills. “As a company with its origin in Black entrepreneurship, we are incredibly excited to create the first major studio to provide Black creators with ownership, creative freedom and the unparalleled partnership and support of BET. I am thrilled to have Aisha at the helm of this venture, and I look forward to our collaboration with our amazing creative partners in BET Studios.”
“BET Studios is an exciting and novel extension of the storied BET brand, and we have a structure well-suited to our times to bring top talent into this production company with real ownership,” said David Nevins, Chief Content Officer, Scripted Originals, Paramount+ & Chairman and Chief Executive Officer, Showtime Networks Inc. “Scott Mills deserves tremendous credit for driving this innovative new business from idea to reality – and Kenya, Rashida and Aaron, could not be a more talented or in-demand group to lead this venture along with Aisha Summers.”
“The investment being made by Scott, David Nevins, Bob Bakish and the ViacomCBS team into BET Studios is not only an investment in Black storytelling, it is also an investment in the culture,” said Barris. “And while individual success is great, being able to amplify and champion underrepresented storytellers has been equally exciting and this venture allows that to continue to be a key focus in this next chapter of my career.”
“There is such power in the creative talent that the principal partners bring to the table and BET Studios’ unique ability to tell Black stories at scale,” said Jones. “This joining of forces is super exciting for me in the multitude of ways that people of color see themselves represented on screen.”
“As a new venture, BET Studios offers an opportunity to expand the brand’s legacy of delivering Black stories,” said Thomas. “This is a chance to bring nuanced, layered narratives to life, partnering with a forward-thinking team, interested in surprising and engaging the audience.”
The studio will be headed Aisha Summers Burke, who was recently appointed Executive Vice-President and General Manager of the new venture. She will be responsible "for working collaboratively with the Studio’s formidable creative partners and key internal constituencies. Along with overseeing the day-to-day creative affairs for the company, she will also be responsible for the BET Studios content slate and focusing on growing the Studio’s production output across both internal and external platforms." She will report. BET President Scott Mills.
“BET has long been celebrated for excellence in producing quality programming that authentically depicts experiences lived within the Black community,” said Summers Burke. “With the launch of BET Studios, we are excited to introduce a new model that opens the aperture to a broad array of platforms and supports the full range of content from Black creators.’ This entrepreneurial environment offers creatives the opportunity to produce diverse high-end content reflecting all aspects of entertainment.”
Summers Burke joined ViacomCBS to lead the studio earlier this year after a lengthy tenure at Warner Bros. Television.