Carolina Panthers quarterback and NFL MVP Cam Newton has teamed up with privately-held entertainment firm Magical Elves to launch a production company called Iconic Saga Productions.

The deal will see Newton and Magical Elves’ chiefs Dan Cutforth and Jane Lipsitz develop new unscripted projects for multiple platforms. The agreement extends Newton’s relationship with Magical Elves as the pair previously teamed up for Nickelodeon’s “All in With Cam Newton,” a 20-episode series featuring the quarterback pairing kids with mentors.

“As soon as we started working on ‘All In,’ I knew that Dan and Jane would be the perfect partners,” Newton said in the press release. “I’m excited to continue building on what we’ve already started, creating new, fun, authentic content for the world to see.”

Magical Elves’ Lipsitz added: “It became obvious very quickly while shooting ‘All In’ that Cam is a superstar both in front of and behind the camera, and we look forward to showcasing that talent across all platforms.”

Cutforth also added: “Cam has a very unique and fresh voice which lends itself to the new and expanding world of content creation, and we hope that with our experience and execution style, this partnership has great potential for success.”

Magical Elves’ credits include “Top Chef” on Bravo, “Braxton Family Values” on WeTV, and “Project Greenlight” HBO, among others.

Newton and Magical Elves are represented by WME.