'Catfish' Delivers Highest Share In 8 Years For Key Demo [Exclusive]
Photo Credit: MTV

'Catfish' Delivers Highest Share In 8 Years For Key Demo [Exclusive]

Catfish is breaking some records as its 10-year anniversary approaches.

The current cycle is on track to deliver the highest share (2.42 P18-49/LSD) for Catfish in 8 years, the largest since season 3 in 2014.

The season is also pacing to be the best Catfish season on rating (0.39 P18-49/LSD) since Season 8A over two years ago. It is No. 1 in the time period for P18-49, W18-49, P18-34, W18-34

Catfish ranks No. 1 in new followers across all cable doc franchises with 130,000 net new followers, putting it above. Shark Week, Jay Leno’s Garage, and A&E’s Biography.

Social metrics are also up against last season with engagements up +39% (1.4M) and video views up +37% (33M). It is the most engagements and views since S8A over two years ago.

Check out a clip from last night’s season finale below:

Source: Nielsen; P18-49/LSD cvg ratings & share unless noted; S8F- 5/31/22-8/16/22; competitive ranks based on 000s.

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