As the U.S. continues to normalize relations with Cuba, DISH announced today the launch of a new channel, CUBAMAX TV, making it the first and only pay-TV provider to bring original Cuban entertainment to U.S. audiences nationwide. The channel is available today on DishLATINO, the company’s market-leading suite of English and Spanish language programming packages.

“Connecting viewers with their heritage and culture is at the heart of the DishLATINO brand promise, and today marks an important milestone as we deliver movies and TV shows from Cuba that were previously unavailable,” said Alfredo Rodriguez, vice president of DishLATINO. “With an estimated two million Cubans living in the U.S. and many others eager to learn about the island’s rich culture, we’re excited to provide a window into the arts and entertainment world of Cuba.”

Headquartered in Miami, CUBAMAX TV imports, curates and packages the best of Cuban entertainment into one channel for distribution in the U.S.

“CUBAMAX TV includes a range of Cuban entertainment that will appeal to a variety of audiences, from telenovela fans and movie buffs to music lovers and nature enthusiasts,” said Amarilys Nuñez, director of marketing for CUBAMAX TV. “In launching CUBAMAX TV, we looked for a provider with a nationwide reach and a strong connection to U.S. Hispanic audiences. Market-leader DishLATINO is the perfect fit for our channel launch, and we look forward to growing together as we deliver quality Cuban entertainment.”

The new channel will deliver a broad range of programming for viewers, including novelas, movies, variety shows, children’s programming and music videos. Popular shows airing on CUBAMAX TV include:

• Vivir del Cuento – Recognized as the “Most Popular Show in Cuba” for several years running, the program features comedian Luis Silva as the 80-year-old character Pánfilo who tries to navigate the realities of life in Cuba. The show recently gained additional notoriety when President Obama appeared in a sketch with Pánfilo shortly before his trip to Cuba.
• Al compás del son – A novella centered on the love story of Aurora and Lino, separated by strong social prejudices and circumstances.
• Sonando en Cuba – A singing competition in which artists perform popular Cuban music for a chance to be coached by directors from the most renowned bands.
  Availability

CUBAMAX TV is now available to new and existing DishLATINO customers who subscribe to the following programming packages: Clasico, Plus, Dos, Max and Bonus Pack.

To subscribe to CUBAMAX TV through DishLATINO, customers can visit www.dishlatino.com/cubamaxtv.

Additionally, CUBAMAX TV will be available to Sling Latino customers in the coming weeks.