No rest at all for Dwayne Johnson; the man is a machine, seemingly taking no rest between projects, both on the big and small screens, including the web.
Johnson and Dany Garcia’s Seven Bucks Productions and Beau Flynn’s FlynnPictureCo. have sold a script titled “Muscle Beach” to Universal Cable Productions set to be developed as a prospective original hour-long drama series for USA Network.
“Muscle Beach” is set in a legendary bodybuilding gym in 1980’s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body-obsessed fitness movement that took the nation by storm during the supersized Reagan 80’s, the excess of the era and the many temptations of Los Angeles that will expose the dark side of chasing dreams.
Flynn, Johnson and Garcia will executive produce. Hiram Garcia and Brian Gewirtz will produce on behalf of Seven Bucks Productions and Wendy Jacobson will oversee for FlynnPictureCo.
“Seven Bucks continues to team up with the best partners in the business to produce an entertaining series that stays true to our brand and delves into an iconic time in bodybuilding and Venice Beach culture – the 80’s,” said Johnson.
“Dwayne Johnson, Dany Garcia and Seven Bucks Productions are the only people on the planet to collaborate with on this groundbreaking and never before seen show. Venice Beach in the 80s is iconic and like no era or place that existed before or after. I’m thrilled to produce another original concept with Seven Bucks Productions, the most dynamic company in our industry. Nick and Jeremiah are the perfect writers to nail this rich world, and USA and Universal Cable Productions are the dream partners,” said Flynn.
Flynn and Johnson’s “Baywatch,” directed by Seth Gordon recently wrapped production and hits theaters worldwide on May 19, 2017. The duo will begin shooting “Rampage” in March 2017.
Co-founded by Dwayne Johnson and producing partner Dany Garcia, Seven Bucks Productions is a multi-platform production company pioneering original content for television, film, emerging technologies, and digital networks. Crossing all entertainment verticals, Seven Bucks Productions creates innovative content rooted in authenticity, strong storytelling, and passion.
Seven Bucks Productions has an ever-expanding slate including tent-pole movies such as Paramount’s “Baywatch,” New Line’s “Shazam,” Universal’s “The Janson Directive” and Dreamworks’ “Alpha Squad Seven,” all starring/co-starring Johnson. The company also produces original television programming including HBO’s “Ballers,” Spike TV’s “Rock the Troops” and HBO Documentary Films “Rock and a Hard Place.”