Shows with diverse casts are continuing to have mass crossover appeal, according to the latest Nielsen study.
As part of the study, the organization looked at several primetime shows, and several of them, including Black-ish, How to Get Away with Murder, Fresh Off the Boat, Quantico and This Is Us, had majority non-black audiences. For instance, Westworld, featuring Jeffrey Wright, Thandie Newton and Tessa Thompson among a highly diverse cast, is at 85 percent non-black viewership. This Is Us, featuring Sterling K. Brown and Susan Kelechi Watson, sits at 84 percent, while the Anthony Anderson and Tracee Ellis Ross series Black-ish is at 65 percent and the Viola Davis-led How to Get Away with Murder is at 63 percent.
For black viewership, Fox’s Empire and Star are comprised of 61 percent and 63 percent black audiences respectively.
Nielsen attributes the mass appeal of shows featuring non-white stories to the overall diversity of younger generations, Generation Z in particular. This generation of people born between 1997 and 2016, is not only the largest in America, making up 27 percent of the population, but it’s also the most diverse after millennials.
These findings double down on the trends Nielsen reported last year concerning diverse television. Again, shows like Black-ish were shown to have a majority of audience members from equally diverse backgrounds watching each week.