HBO Max Launches 'Scene In Black' Audience Initiative
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HBO Max Launches 'Scene In Black' Audience Initiative

HBO Max just launched their new audience initiative, Scene in Black. The platform which can be found on both Instagram and Twitter. It is set to amplify Black stories and talent.

In addition to the social rollouts, Scene in Black will also have a series of in-person invents beginning with Insecure Fest on October 23 which will celebrate the final season of the beloved HBO series, Insecure.

HBO Max states:

Scene in Black is HBO/HBO Max’s home for creators, change-agents, tastemakers, doers and dreamers. Leveraging our rich history in amplifying Black stories and talent, Scene in Black spotlights the visionaries amongst us, and collectively promotes and supports the telling of stories from the Black perspective

The custom content and experiences on Scene in Black will feature HBO Max talent and creators, provide resources for discussion and include conversations amongst Black thought leaders, innovators, entrepreneurs and
influencers. Each event experience will feature food, merchandise, musical performances, and a “Past Empowers Future” panel conversation exploring how HBO Max and HBO empowered creatives to make their marks on and off-screen. In light of COVID-19, each event will be taking the necessary precautions to ensure a safe
and joyous celebration. Dates and details for each city will be announced closer to the event.

“We continuously strive to develop thoughtful and creative, audience-first campaigns that strategically engage Latinx, Black, Asian-American and LGBTQ+ audiences,” said Jackie Gagne, Senior Vice President, Multicultural Marketing, HBO Max and HBO. “With the launch of Scene in Black, we further that mission by curating a space to amplify and celebrate Black talent in front of and behind the camera while creating a path for the next generation of
creators to share their stories.”

As a part of the rollout, Scene in Black has also launched, the new I Am Scene sizzle reel presents the Scene in Black manifesto. Narrated by poet Cyrus Aaron, the sizzle reel highlights Insecure, I May Destroy You, Lovecraft
Country
and more.

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