Apple and Oprah Winfrey have agreed to a multiple-year content partnership. Under the deal, Apple and Winfrey will work together to create original content released through Apple’s content lineup. According to The Hollywood Reporter, the deal could include film and television and possibly even books, applications and other content distributed through Apple.
The deal was a competitive one for Winfrey’s talents, a competition that included both Netflix and Amazon. As for Winfrey’s position with her television network OWN, Winfrey will remain the chairwoman and CEO. Her deal with Apple is non-exclusive, which allows Winfrey to develop new content for Apple while still working on her network. Her OWN deal, which also allows her to, according to The Hollywood Reporter, “render on-screen services on other platforms on a limited basis,” could also let her star in some of her Apple projects.
This news comes in the wake of Netflix scoring its massive deal with Shonda Rhimes and Ryan Murphy for original content, as well as Amazon securing Nicole Kidman for a first-look film and television deal.