'Insecure' Showrunner Prentice Penny to Helm New 'Upscale' Lifestyle Series for truTV
Photo Credit: Prentice Penny at 'Insecure' TV Series Premiere, LA - 06 Oct 2016. Credit: Photo by Rob Latour/Variety

'Insecure' Showrunner Prentice Penny to Helm New 'Upscale' Lifestyle Series for truTV

Prentice Penny at 'Insecure' TV Series Premiere, LA - 06 Oct 2016. Credit: Photo by Rob Latour/Variety
Prentice Penny at ‘Insecure’ TV Series Premiere, LA – 06 Oct 2016 (Photo by Rob Latour/Variety)

truTV, a division of Turner, announced today the greenlight of “Upscale with Prentice Penny,” an all-new lifestyle series helmed by the noted showrunner (he currently serves as showrunner for Issa Rae’s new HBO comedy series, “Insecure”), writer and producer, and infused with his comedic sensibility. The unscripted series created by Penny with DEFY Media’s Chris Pollack and Jared Hoffman, received a 12-episode first season order and is set to premiere on truTV in spring 2017.

In each half-hour episode, creator and host Prentice Penny will embark on a journey to demystify what it takes to live an upscale life, exploring a variety of topics ranging from food and wine to travel and fashion. From buying a better bottle of wine, to getting a custom-made suit for less than some off-the-rack options, “Upscale with Prentice Penny” is about offering viewers ways to live a more elevated lifestyle by unlocking a world that often feels unattainable.

For Penny, the series marks an exciting new chapter in his career by moving him in front of the camera as the show’s host. A seasoned television writer, Penny’s past credits include FOX’ “Brooklyn Nine-Nine,” UPN’s “Girlfriends,” and ABC’s “Happy Endings.” He also created and executive produced the Fuse Network series, “The Hustle.”

“Like so many people from working-class families, I grew up believing that a high-end lifestyle also comes with a high price tag. As I got older I learned that doesn’t have to be the case,” said Penny. “With ‘Upscale,’ I want to show people that cost and quality aren’t mutually exclusive, and an elevated life can come at every price point.”

“Prentice’s unique point of view, enviable sense of style and comedic insights make ‘Upscale’ truly relatable for everyone,” said Marissa Ronca, executive vice president and head of programming for truTV. “He brings incredible talent, creativity and an infectious curiosity to the series and we’re all looking forward to him upscaling our lives.”

“Upscale with Prentice Penny” marks the latest addition to truTV’s growing roster of premium, creator-driven projects with distinct points of view. The network has built a portfolio of original programming that has completely transformed it and resulted in unparalleled growth over the past four quarters. With a median age of 32, which has been steadily decreasing, truTV currently ranks as the fifth youngest entertainment network among television’s top 50.

“Upscale with Prentice Penny” is executive produced by Penny, Pollack and Hoffman, alongside James Moore.

Penny is represented by CAA and Hansen Jacobson, and DEFY Media is represented by WME.

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