Issa Rae is expanding into the music business.
According to Variety, the Insecure creator and star is launching Raedio, her new music label in conjunction with Atlantic Records. The label also provides music supervision services for A Black Lady Sketch Show, also executive produced by Rae.
Her first artist is Haitian-American rapper and singer TeaMarrr, whose new single “Kinda Love” was released today. The companion music video, directed by Ari Lennox and Lucky Daye, was also released today and features cameos from comedian Jessie Woo and Rae herself.
“Music has always been an essential part of every project I do and working with emerging talent is a personal passion,” said Rae. “Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic Records team are innovators in terms of shifting and shaping culture. I’m excited to join forces with them to discover new artists.”
Julie Greenwald, Atlantic Chairperson and COO, also said in a statement how “thrilled” Atlantic is to work with Rae on fostering new talent.
“Issa Rae is a next-level, future-thinking creative force who’s been breaking down cultural barriers and conquering one field after another,” she said. “She’s made music a central character in her artistic evolution, and now she’s brought all that amazing passion, inspiration and taste to the formation of Raedio. We’re thrilled to be partnering with Issa and her team on this exciting new venture and TeaMarrr is the perfect artist to launch with.”
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