Shadow and Act has exclusively learned that Issa Rae's audio company, Raedio, has inked a multi-year partnership deal with ViacomCBS' MTV Entertainment Group to provide library access and original music.
The deal will start with MTV Entertainment Group, including MTV, VH1, Comedy Central and CMT, and would then expand to other brands under ViacomCBS, including Showtime, BET, Nick and more.
“We are thrilled about this unique collaboration with Raedio that not only will connect our audiences to fresh new music and voices but also create opportunities for up and coming artists,” said Bruce Gillmer, ViacomCBS President of Music, Music Talent, Programming & Events.
“At its core, Raedio is an audio-everywhere company that prides itself on not only reaching audiences across multiple mediums including film, television and podcasts, but also providing emerging artists with an opportunity to have their voices heard” said Benoni Tagoe, President of Raedio. “We’re excited to launch this partnership, which will give untapped talent an opportunity to have their work featured across the ViacomCBS portfolio. This relationship has been a natural progression as Raedio continues to cement itself as a dynamic leader in the music industry.”
As a part of the deal, ViacomCBS will have access to Raedio's bespoke library, which run by Vice President of Music Supervision & Library, Phillippe Pierre. The library "features an array of musical genres from hip-hop to classical, pop to hybrid score, nostalgic R&B, Latin trap — and everything in-between." Raedio will also music supervise several installments of VH1’s Love & Hip Hop franchise.
Additionally, ViacomCBS will also partner with Raedio to host writing camps to create original music for their programming.
Raedio, which launched in 2019, provides music supervision services for multiple television projects at Starz, HBO, Netflix, Hulu and more.