John Legend Sells 3rd Scripted Series ('Down Lo') Set In South Beach's Party Scene, To HBO
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John Legend Sells 3rd Scripted Series ('Down Lo') Set In South Beach's Party Scene, To HBO

John LegendSince inking an exclusive deal last summer, with Universal Cable Productions, to develop TV series for both cable and broadcast networks, John Legend and his Get Lifted Film Company have been busy.

It sold its first project to Fox in October – a comedy project, which will center on a guy in his early 20s who becomes the guardian to his own siblings, while having to manage his fledgling career as well as a social life.

The pilot for the untitled series is being penned by Tommy Dewey & Greg Bratman, and is said to be loosely based on John Legend’s years growing up.

Earlier this year, Legend sold a second project, a crime drama, to the USA network.

Titled The Edge, it was described as a crime drama about “an idealistic Harvard Business School graduate named Jeff Cross who joins a progressive financial firm called Edgeton Global (aka The Edge), where he discovers the company’s dark secrets while becoming entangled in a high-stakes FBI investigation.

The script will be penned by Justin Herber and Adam Hoff.

And last night, it was announced that Legend (and producer/director Tony Krantzsold a drama to HBO titled Down Lo, which will be set in South Beach, Miami, and is described as an edgy ensemble drama with intersecting stories, one of which will follow a gay rapper living on the “down low” as homosexuality is still not readily accepted in the hip-hop community (The L.A. Complex tackled that subject on the canceled CW series, most recently).

The series will traverse South Beach’s heavy party scene, including the music, the sports/athletes, the fashion, the models, the money, the cars, the sex, fame, secrets etc, with stories told from multiple points of view. 

Playwright Seth Zvi Rosenfeld has been hired to pen the series; he will also executive producing with Krantz and Legend’s Get Lifted. 

Legend is expanding his brand, as part of a concerted effort to grow his empire beyond music, calling it the “next step forward in building Get Lifted.” Assuming all 3 of these sales go to series, Legend will become quite a player in the TV production space, where there isn’t a lot of black participation behind the cameras.

No word on casting on any of these announced projects yet, or when we can be expected to see them.

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