Universal Pictures has announced a four-year first-look production agreement with LeBron James and Maverick Carter’s The Spring Hill Company.
It is the latest step in collaborations between the two, was SpringHill has multiple projects in different stages of development at Universal. Current projects include the Untitled LeBron James Project, which is based on the book Shooting Stars by James and Buzz Bissinger and other events in James’ life. It is set to be directed by Chris Robinson and was written by Frank E. Flowers with current revisions by Tony Rettenmaier and Juel Taylor.
“LeBron, Maverick and the team at SpringHill are content creators with a purpose, and we’re excited to partner with filmmakers who challenge us to tell stories that move culture forward,” said Donna Langley, Chairman, Universal Filmed Entertainment Group. “SpringHill’s projects are compelling, entertaining, inspiring and aim to start important conversations, which we need now more than ever. We’re already partnering with LeBron and Maverick on some exciting projects in active development, with more to come, and we look forward to leveraging our resources across the NBCU portfolio to amplify those titles and bring important voices like SpringHill to a global audience.”
“The SpringHill Company’s purpose is to empower greatness in every individual. With Universal, we’re aligned in making sure socially conscious and purposeful elements are felt in all of our stories, whether it’s a drama, comedy, family or even a horror film,” Carter, who is co-CEO of The SpringHill Company. “In the same spirit, this partnership allows us to empower creators to tell the stories important to them and culture on the studio projects in the film space. Universal has been an incredibly collaborative thought partner from vision to execution and it’s clear they value championing and telling diverse stories. We’re proud to be partnering with a studio that makes telling diverse stories a mandate and not an option.”