General Motors and MACRO have announced their plans to launch The General Motors Marketing Academy, powered by MACRO.
The five-month program will focus “on business and professional acumen, enabling each participant to successfully grow in marketing and media while creating a diverse talent pipeline of skilled and deserving executives in marketing, branding, public relations and communications.”
According to an official press release, eight diverse candidates will participate in this opportunity.
Throughout the eight week program, the participates will attend monthly meetings where “best-in-class marketing executives, storytellers, speakers and advisors will discuss topics such as scalability, best practices, market trends, positioning, navigating the corporate structure, and building a client base.”
Participants will also participate in on-site experiential sessions and will be paired with a marketing or media executive mentor during the program.
“It is a thrill and an honor to work with GM in creating this unique initiative to identify and support executives and entrepreneurs in the brand storytelling space,” said Stacey Walker King, Chief Brand Officer, MACRO. “Our company was launched as a vehicle for people of color globally to see themselves reflected authentically in media, and I couldn’t be happier to play a small part in building and preparing these brand storytellers for the vast opportunities that await them.”
Once they have completed the program, candidates “will have a better understanding of how to build their businesses and verticals as well as a network of fellow cohort members and high-ranking executives and administrators to mentor them in the years ahead.”
Applications for The General Motors Marketing Academy are being accepted now through April 15.
For more information and to apply, visit GMmarketingacademy.com.