New Initiative From Queen Latifah Aims To Create Pipeline For Women Directors
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Film , News , Television

New Initiative From Queen Latifah Aims To Create Pipeline For Women Directors

Queen Latifah is bolstering women's voices through her new venture, The Queen Collective, which aims to make a pipeline of female directors in film, TV and commercials. According to Hollywood's Black Renaissance, the initiative has partnered with P&G for its launch, and it'll work with brands like Smirnoff and HP and companies like Tribeca Studios, Wieden+Kennedy, United Talent Agency Marketing and Marina Maher Communications/Ketchum to raise money and fund distribution for female-focused projects.

"We want (women) to tell their story, and we'll bring it to market," said Latifah in a statement. "It's very exciting. I'm going to get on the phone every hour. Maybe I can point (people) in the right direction." She also said, according to Deadline, that while it could be "daunting" for women in the industry, she hopes to give more women opportunities to direct the projects of their choice.

P&G has also announced other gender equality initiatives at Cannes Lions, such as its goal to have women direct at least half of its commercials in 2023. P&G has also partnered with Katie Couric to create more female-centric content, such as her Katie Couric Media series Getting There, which profiles successful women including Issa Rae, for The Skimm.

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