'Project Catalyst' - the First Multicultural Film App - Now Available for Mobile Devices
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'Project Catalyst' - the First Multicultural Film App - Now Available for Mobile Devices

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Over the past few months the

transmedia company Project Catalyst has been profiled here announcing the

organization, their award win for film innovation, and for an upcoming film series.

Yet, what has taken more precedence lately is the unveiling of their

multicultural film and entertainment app. 

With an exciting national tour, Project Catalyst has successfully

executed crowd-filled app launch events this summer in New York City, Chicago,

and Los Angeles. Their new digital media app is now available for the masses to

download in both Apple (App Store) and Android (Google Play Store) on

smartphones and tablets.

The Project Catalyst app presents

a significant breakthrough.  It is

the first application software to distinctively showcase narrative short films,

documentaries, and music videos all made by and featuring the brightest new

multicultural talent from Black, Latino/a, and Asian communities. With a wide

array of film genres represented including drama, animation, and experimental,

the app’s content deals with themes of love, identity, sacrifice, family, and

more. The app features three separate content channels with fresh names in

place of typical categories: ‘Reflections,’ ‘Vibes,’ and ‘Truth’ to replace

narratives, music videos, and documentaries. Users who download the app receive

a new way of experiencing culture through mobile devices and digital content

that reflects the type of programming multicultural communities are clamoring

for.

The Project Catalyst national app

launch events have attracted many special guests like image activist and CNN

contributor, Michaela Angela Davis, who attended the New York event at the

Museum of Contemporary African Diasporan Arts (MoCADA). Davis tweeted about the

app touting its uniqueness as the "Netflix culturally curated around people of

color."  The Chicago event was held

at the newly opened Black Cinema House designed by visual artist Theaster

Gates, while the Los Angeles launch occurred in the heart of Hollywood on the

lot of Raleigh Studios with a mix of industry & independent talents and

celebs attending including, actor/comedian Craig Robinson (Peeples, "The Office") as well as Get On Up and True Blood

star Nelsan Ellis.

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According to Project Catalyst

founder, filmmaker and media scholar Artel Great, "We’ve really struck a chord. Since our U.S. tour began last

month we’ve already found a global audience that has downloaded the app in 11

countries across the world. To know people are already watching content on our

app in Europe, North and South America, Asia, Australia, the Caribbean and the

Middle East speaks volumes. It means there is an appetite for humanistic

content that reflects the broader experiences of people of color, and it’s

bigger than most Hollywood executives understand."

Notably, the Project Catalyst app

is now available and FREE to download and watch high quality films– though it

is purely mobile, and currently cannot be viewed on desktop computers.  The app features a variety of content

from the likes of London filmmaker Shola Amoo’s sci-fi bender, Touch, musician and singer Cody

Chestnutt, and the documentary La Tierra

de los Adioses by Stefani Saintonge, winner of the inaugural Essence Black

Women in Hollywood Short Film Contest. 

Whether you are a film lover looking to enjoy more diverse entertainment

options or a filmmaker seeking to raise the visibility of your film, the

Project Catalyst app is exactly what you need.  Filmmakers interested in submitting content can even contact

the company directly from the app.

For easy access, you can find the Project Catalyst app here to download free & watch.

See more about Project Catalyst at ProjectCatalyst.com

Shadow and Act is a website dedicated to cinema, television and web content of Africa and its global Diaspora. With daily news, interviews, in-depth investigations into the audiovisual industry, and more, Shadow and Act promotes content created by and about people of African descent throughout the world.

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