The NewFronts are essentially the digital media equivalent of the TV world’s upfronts, the presentations networks make to media buyers, showing off their slate of new shows for the upcoming season. Taking place in New York City currently, Hulu made its presentation earlier this morning (catch up on that here and here).
This afternoon, Refinery29, the digital lifestyle brand for women, unveiled its upcoming lineup of women-focused projects, including, with respect to this blog’s stated interests…
— “Girly”: From Executive Producer Rashida Jones, which is a docu-series following “global change agents” — girls who refuse to stand on the sidelines as they redefine what it means to stand up, speak out, and be trailblazers within their communities.
— “Soundscape”: From Executive Producer Willow Smith, which is described as a fashion-forward music video series that pairs next-gen female filmmakers with rising musicians to produce one-of-a-kind “visual mixtapes.” The musicians will then take their videos on a nationwide tour that kicks off at the Los Angeles Music Video Festival this fall.
— “RIOT Writer’s Lab”: In partnership with TBS, Refinery29 is launching a two-day comedy lab in which six emerging female comedy creators will receive guidance from seasoned television writers & industry executives, led by “Saturday Night Live’s” Sasheer Zamata.
Check out the rest of the digital network’s full slate below:
Long-form scripted and unscripted content from R29 Originals and premier partners:
Fabled: A modern fairytale anthology series, executive produced by Zosia Mamet and Evan Jonigkeit, pays homage to the classic fairytale, filtered through the lens of heightened alternative realities. Upending the traditional fairytale structure that has long been infused with patriarchal gender norms.
I’m an Anomaly: A long-form docu-series from R29 Originals that celebrates and explores anomalies, an abnormality, or a blip on the screen of life that doesn’t fit with the rest of the pattern. The women featured prove there are no rules, no prescriptions, and no limits on who you can be and what you can do.
New and expanded franchises and returning series:
RSVP: A new content brand launch that serves up a new go-to-guide for all things food, drink, and home. Based on the runaway success of R29’s beauty video series, Short Cuts, which today has eclipsed 500 million views, RSVP will feature snackable, aesthetically addictive tips and tools that break down the art of everyday living.
The Mention: This content brand upends the predictable mainstream celebrity coverage and offers a fresh and unfiltered celebration of entertainment subcultures. Featuring a plethora of R29 faces, The Mention will include a Facebook channel, newsletter, and weekly live video series, expanding way beyond just what celebs are wearing.
Strong Opinions Loosely Held: Following the success of the Top-10 iTunes podcast of the same name, R29 is expanding this brand to include a Facebook channel and Op-ed personal essay series penned by some of today’s most prolific female thought leaders. Created and hosted by Pop Culture Pirate, Elisa Kreisinger, Strong Opinions Loosely Held provides a female spin on pop culture and political issues, always showcasing the smartest side of what’s trending.
UnStyled Fashion Films: Based off the popular Instagram hashtag-turned-newsletter and podcast, Refinery29 will now debut UnStyled Fashion Films. Created by co-founder and Global EIC, Christene Barberich, this Instagram-first short film series will use hyper-elevated visuals and next-level styling to explore themes of confidence, perspective, and identity. Chloe x Halle, the newest stars to embody the spirit of #UnStyled, are the latest style pioneers slated to be featured in the franchise.
Beauty with Mi: This unscripted video series created by and starring Refinery29’s beauty writer, Mi-Anne Chan, chronicles the craziest trends, most cutting-edge treatments, and strangest cult obsessions in the beauty world. The Beauty with Mi series lives on R29’s YouTube and Snapchat Discover channels.
Power Faces: Based on the success of Short Cuts, this episodic series captures first-person narratives of real women who see make-up as their source of power, creating an intimate beauty portrait that redefines the term “signature look.”
60 Second Cities: The hugely popular insider’s guide to the must see cities you’ve never seen, consumed in just 60 seconds, returns for Season 2. Each episode takes the format of a hyper-shareable tour of a lesser-known travel destination that you need to know about now. Hosted by R29’s Fashion Editor At Large, Annie Georgia Greenberg, 60 Second Cities delivers the ultimate high-speed cheat-sheet for your next great getaway.
Try Living with Lucie: The second season of this unscripted video series follows Lucie Fink as she dives headfirst into social experiments, five days at a time. Lucie not only stars in this video series on Refinery29’s YouTube channel and Snapchat Discover Channel, but viewers can also find her living out her everyday adventures on Instagram stories.
The Drop: A new series that exclusively “drops” music videos from female artists to showcase their sounds and discover fresh new voices. The first video to premiere on The Drop comes courtesy of Evan Rachel Wood and her band, Rebel and a Basketcase, for their song Today, which they also performed LIVE at the NewFronts presentation.
Empathy Lab: The Empathy Lab is a series of live events, videos, and social interactions all created with the purpose of deriving data and insights that aim to drive social change. Since announcing The Empathy Lab at last year’s NewFronts, Refinery29 has been collaborating with Columbia University School of the Arts’ Digital Storytelling Lab, conducting a series of experiments to explore how to amplify empathetic understanding between people. The Lab examines and magnifies the role of empathy in our society by bringing together experts in the fields of social impact, media, and storytelling, to amplify personal connection and create a positive cultural shift.
29Rooms LA: Back for its third year, and first time scaling to the West Coast, 29Rooms delivers an immersive live experience leading the way for a new type of social storytelling. As one of R29’s most successful IRL experiences (last year’s event reached one in two Instagram users globally and drove 250 million social interactions), 29Rooms continues to challenge the scope of live events all while connecting Refinery29’s audience with prestige brands. In addition to the new LA edition, R29 is in development on an augmented reality layer expanding 29Room’s digital footprint.