VH1 is winning over women viewers with their lineup of My True Crime Story, Love & Hip Hop: Atlanta and Love & Hip Hop: Miami.
VH1 earned the number one spot with women in the 18-49 and 18-34 demographics Monday. The Remy Ma-hosted series My True Crime Story, which premiered Monday, gained a series high record, showing tremendous growth from its first season ratings with women. The Love & Hip Hop franchise also did well, with the Atlanta series ranking number one at the 8 p.m. timeslot, and the Miami series growing in total viewers and share.
My True Crime Story topped the 10p slot with W18-49 and is +36% vs. the S1 premiere on total viewers (435K vs. 319K) and +10% vs. full season average (vs. 394K) It is also +112% on share vs. S1 premiere (P18-49, 2.29 vs. 1.08) and +43% vs. S1 average (vs. 1.60)
On P18-49 rating, up +64% vs. last season premiere (0.36 vs. 0.22) and +16% vs. S1 average (vs. 0.31)
Love & Hip Hop: Atlanta topped the 8pm time slot time with W18-49 and W18-34
Love & Hip Hop: Miami is +11% week-over-week on rating (0.41 vs. 0.37), +10% on share (2.33 vs. 2.11) and +2% increase in total viewers week to week (497K vs. 488K)
***Source: Nielsen; P18-49/LSD data unless noted for 8/29/22, demo coverage ratings and share; competitive rank based on 000s, excl. sports/news.
'My True Crime Story,' features real life stories of people who have become notorious for their run-ins with the law.
According to the official description:
The eight-episode series follows ordinary people who got caught up in outrageous, unlawful crimes ranging from drug trafficking and steroid production to counterfeiting and jewelry theft. Host Remy Ma narrates each episode of thrilling tales, told in first-person by the people who lived them. The series sheds light on the rise, fall and redemption of each individual as they tell their unbelievable and scandalous stories.