Jalaiah Harmon, the 14-year-old dancer whose "Renegade" dance challenge took over the world of TikTok, is now partnering with Scoob! to create the Scoob! dance challenge.
Warner Bros. Pictures sought out the classically-trained dancer after a Teen Vogue profile about her chronicled how her viral dance hit, set to K Camp's song "Lottery," became popular without Harmon receiving credit. As part of her work with the film's promotion, Harmon created a new dance called the "Scoob" dance with original music from Movers+Shakers, the creative agency behind TikTok's most viral viral brand song in the app's U.S. history, "#eyeslipsface." The dance also comes with the hashtag #ScoobDance. This marks Harmon's first brand partnership.
@jalaiahharmonWho’s ready to 'Doo’ the ##ScoobDance with me? Go ahead and learn it just in time to watch @scoobmovie at home on May 15! ##SCOOB ##WBSponsored♬ Slide to the Left (feat. Lil SCOOB) - Mystery Gang
The dance has already become a huge hit on TikTok, with the original video receiving nearly 230,000 likes and nearly 3,000 comments, as well as tons of TikTok users recreating the dance.
So far, Harmon, who has 2.2 million TikTok followers, has worked with K Camp, appeared on The Ellen DeGeneres Show and performed at the 2020 NBA All-Star game. Along with Teen Vogue, she was also featured in the New York Times. Her goal to become a choreographer as a career is already within reach.
Scoob!, featuring the voice talents of Kiersey Clemons and Tracy Morgan, comes to digital May 15, available for 48-hour rental through Premium Video On Demand for $19.99, or premium digital ownership for $24.99. You can learn more about the film and preorder your copy at the film's official website.
Photo credit: TikTok/Warner Bros.