Not a big surprise; Fox has canceled “Rosewood,” the Morris Chestnut-led drama which has enjoyed a 2-season run. This comes on the heels of Fox canceling “Pitch” after just one season.
The series averaged 4.8 million total viewers and a 1.3 demo rating during its first season, when it led into “Empire” on Wednesday nights. It dropped sharply to a season 2 average of 3 million viewers and a 0.7 on Fridays, and ended its season with a demo low of 0.5.
The writing was on the wall when Fox shifted the program’s air date and time twice – first from Wednesday nights at 8pm, as a lead-in to “Empire,” which certainly helped the freshman series, to Thursday nights at 8pm; and then finally to Fridays at 8pm, a.k.a. where TV series go to die.
The series premiered in the fall of 2015 with over 7 million viewers, and by the end of season 1, its viewership had been cut in half to 3.5 million. This season, it’s settled into that 3-3.5 million viewers range. A move to Fridays at 8pm likely didn’t help. But it’s often not a good sign when shows are moved around this much, especially in such a short period of time, and early into their runs. The moving around may confuse fans, who might not go looking for the show when they tune in at its expected time slot, only to learn that it’s no longer airing during that period.
I actually watched “Rosewood” from time to time. It’s not what I’d call must-see TV for me; it’s one of those *undemanding* series I could watch on Hulu the day after each episode airs, while I work. I’m entertained enough. But it seriously lacks edge, and could’ve maybe benefited by going darker.
Star Morris Chestnut posted a farewell on his Instagram, below.
I am very grateful about the part that everyone took in Rosewood’s journey, because everyone was truly an integral part; the writers who crafted great story-lines, the actors who brought these stories to life, the production crew who sustained the show’s infrastructure, and the terrific fans who embraced this phenomenon and became just as much a part of Rosewood as anyone else. FOX provided a platform for a show that made strides in diversity and the images it projected, as all-inclusive. We were able to peer into the lives of characters who displayed their hopes, dreams, courage and fears. Rosewood also helped reinforce a newer definition of Family, as a group of people who most care for and support one another. The Rosewood family, itself was an Extremely Special group of people who’ll be friends forever. This is not only a part of the industry, it’s a part of life. When one door closes, two more can open… Thank you all for your continued #onelove and support. See you back on the screen soon. Big and Small. #PEACE – MC