Renae Bluitt’s She Did That, a 2018 documentary featuring Black female entrepreneurs, premieres this week on Netflix.
As we reported in 2018, She Did That highlights how Black women are becoming the fastest-growing group of American entrepreneurs, with businesses generating more than $50 billion in revenue. According to Forbes, there are about 1.9 million Black businesses that have employed over 376,500 people. The film interviews Carol’s Daughter founder Lisa Price, My Fab Finance’s Tonya Rapley, Awesomely Luvvie’s Luvvie Ajayi and The Lip Bar’s Melissa Butler.
In an interview with Forbes, Bluitt said her documentary not only highlighted Black women’s successes but also employed Black women as well.
“Throughout the filming process, we were very intentional about hiring Black women–from the spaces we rented to film to the makeup artists we brought on for glam,” she said. “[W]e wanted this production to be by Black women and for Black women as much as possible.”
She also revealed that supplemental commentary by several Black female entrepreneurs rounds out her story of Black women becoming the nation’s new entrepreneurial leaders. Supplemental interviews include curlBOX’s Myleik Teele, Lit Brooklyn’s Denequa Williams, Cee Cee’s Closet’s Chioma Ngwudo, Pop by Yaz! founder Yasmin Quiles, Indigo Style Collective’s Ashaka Givens, Radical Women’s Kim Hill and The Crabby Shack’s Fifi Bell and Gwen Woods.
The film premiered at the ESSENCE Festival in 2018 and has since been screened around the country and internationally. Through Netflix, it will be available for everyone who hasn’t had a chance to see the film to be exposed to it and, hopefully, inspired by it.
“The journey to our Netflix premiere has been absolutely magical and I’m beyond proud of how many lives this film is touching,” said Bluitt.
Photo credit: Renae Bluitt
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