Russell Simmons' All Def Digital and Dormtainment have teamed up for the release of a scripted comedy special, SNAP!
SNAP! centers on the hottest Atlanta snap rap group of 2006, Stacks-4-Daze — except that was in 2006. Now, the group members are all broke, working dead-end jobs in Los Angeles. But when a video of them accidentally goes viral on Worldstar, they get a second chance at fame. Can they bring the stacks back?
“We are thrilled to have partnered with Dormtainment, one of our earliest partners on the YouTube platform, to produce this unique, hilarious special. They have such a loyal fanbase, and their ability to create highly engaging short form content, long form premium content, and even sell-out, live stage experiences is truly special. We are excited to get this project out for our fans and theirs, and for the broader world to see, as we continue to expand and work with some of the brightest up and coming talent in the industry," said Sanjay Sharma, All Def’s Chief Executive.
SNAP! was created and written by Dormtainment (Amanuel Richards, Cameron Miller, Chaz Miller, Mike Damn & Stevie Green). It's directed by Olumide Odebunmi & Richards, and executive produced by Russell Simmons, Chris Conti and Harris Sherman for All Def and producer Wondwossen Dikran. In addition to Dormtainment, the special stars Jade Novah, Hari Williams, Tavi Fields, Gail Bean, and features special appearances by All Def’s in house comedic team.
You can watch the trailer below and if you have YouTube Red (or their 3-month free trial) watch it in full here.
Here are some photos on set you can check out as well: