Study: Undervaluing Black-Led Projects Is Costing Hollywood $10 Billion Each Year
Photo Credit: Warner Bros. / MACRO

Study: Undervaluing Black-Led Projects Is Costing Hollywood $10 Billion Each Year

McKinsey & Company just published a study that showcases the economic impact of the industry not valuing diversity and inclusion.

For the study, data was analyzed from more than 2,000 films. Many industry professionals were also interviewed. including writers, directors, producers, agents, actors, and executives. The study was a collaboration with BlackLight Collective, a coalition of Black executives and talent in the industry, including Franklin Leonard of The Black List.

It found that Hollywood could gain an additional $10 billion annually if the issues of racial inequalities were addressed. As the study reports, Black projects are consistently underfunded, despite the fact that they consistently outperform most other projects.

The study says that after 10 years of professional work, Black talent is only given about six leading roles, while white actors get around nine roles in this same time frame.

Off-screen, only 6% of the industry writers, directors, and producers are Black. Aside from this, at the executive level, 87% of TV executives and 92% of film executives are white. Executives at the industry’s top three talent agencies are about 90% white.

Several actors and directors spoke out about the study on social media:

You can read the full report here.


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