Sundance: Hulu To Buy Justin Simien's 'Bad Hair' In Big Deal
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Film , News

Sundance: Hulu To Buy Justin Simien's 'Bad Hair' In Big Deal

One of the biggest deals of this year’s Sundance so far was announced Friday morning. Justin Simien’s buzzy horror satire, Bad Hair, is close to being acquired by Hulu.

According to Deadline, who broke the news, the film was being pursued heavy, with Netflix and Lionsgate also in the race. Deadline is reporting that the film will also be released in theaters and Hulu will partner with a distributor for it. Hulu has a deal with NEON to release films theatrically (like their first Sundance 2020 pickup, Palm Springs), but Bad Hair does not fall under this pact per Deadline, “because the deal calls for a global theatrical release with a P&A spend.” Other reports do not confirm that the film will be in theaters and just mention that it does currently not have a theatrical distributor attached. S&A has reached out to Hulu for further clarification on the deal.

This is Simien’s second feature film after Dear White Peoplewhich also bowed at Sundance and got acquisition from Lionsgate. He also created a television adaptation of the film with Lionsgate on Netflix. The show’s fourth and final season will premiere this year.

The official description of Bad Hair: In this horror satire set in 1989, an ambitious young woman gets a weave in order to succeed in the image-obsessed world of music television. However, her flourishing career may come at a great cost when she realizes that her new hair may have a mind of its own. The film stars Elle Lorraine, Vanessa Williams, Jay Pharoah, Lena Waithe, Chanté Adams, Blair Underwood, Laverne Cox, James Van Der Beek, Kelly Rowland and more.



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Photo: Sundance Film Festival

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