HBO Max has dropped the trailer for its highly-anticipated unscripted series, Sweet Life: Los Angeles. Serving as a mashup of a Baldwin Hills 2.0 of sorts and every white-centric young adult unscripted series, the show revolves around a young, black friend group in South Los Angeles. The show is produced by Issa Rae.
It gives “an honest and unique look into what it means to be young, Black, and in constant pursuit of one’s dreams in the heart of South Los Angeles. The series follows a group of young, strong-willed, ambitious Black friends showcasing their relatable, authentic and sometimes stumbling mid-20s moments as they embrace the joy and struggles of love and family, while building their careers as tastemakers and influencers in the city where they grew up.”
The cast includes:
Amanda Scott, a PR consultant whose determination to build generational wealth manifests in purchasing her first home, Briana Jones, a medical account specialist who’s eager to embrace singlehood and start her own skincare business, Cheryl Des Vignes, a budding fashion designer; marketing specialist Jerrold Smith II, Cheryl’s high school sweetheart, both of whom are negotiating the next phase of their relationship while leveling up with their respective careers; Jordan Bentley, a fashion CEO from View Park whose on-again-off-again flirtation with Briana is, in a word, complicated; P’Jae Compton, a music manager who’s laser-focused on taking his artists to the next level, but less clear-eyed when it comes to romantic pursuits and Tylynn Burns, an event planner who brings an ethos of Black Excellence to her work, and whose level-headed nature often finds her playing peacemaker. More information on the cast is below.
Meet the cast and learn more about them by reading their official descriptions:
Scott is a 25-year-old, PR professional and social media maven born and raised in Inglewood, CA. She currently works in the financial services industry in Communications. As a natural storyteller, she is passionate about telling stories about Black culture, business and entrepreneurship, especially in South Los Angeles, and is laying the foundation to start her own Public Relations company. Amanda is also a new real estate investor and entrepreneur. With her catchphrase, “Buy Black the Block,” she is dedicated to buying properties in Black communities and is striving to reach a personal goal of 100 doors.
Jones is 26-years-old, born and raised in Kalamazoo, MI and moved to Los Angeles, CA in 2018. Jones currently works in the healthcare field, but is actively working on building her own brand. Motivated by her pride in skincare, she created an organic body butter line called “Buttrd By Bri.” Jones is the newest member of the friend group, in the process of adjusting to life in Los Angeles.
Cheryl Des Vignes
Des Vignes is a 26-year-old fashion designer and artist from Watts, California. Having worked for some of the industry’s most well-known brands, Des Vignes created her own clothing brand called “Des Vignes.” With “Des Vignes” on the rise, Des Vignes is dedicated to growing her brand as an advocate for body positivity and sustainable fashion. Des Vignes also regularly mentors young women of color in her community.
Jerrold Smith II
Smith is a 25-year-old Los Angeles native, former Division-1 UCLA Basketball athlete, content creator, actor, host, model, and current Entertainment Marketing Specialist at Westbrook, Inc. He has been featured in a number of major brand and product campaigns for the likes of Nike, Adidas, and more, as well as print and online publications such as Sports Illustrated and ESPN. He also created and hosts the Basketball Adjacent Podcast on the BLEAV Podcast Network, which he uses to amplify stories and opportunities about life after and outside of sports.
Bentley is a 24-year-old Founder & CEO of Los Angeles-based streetwear brand, Hypland®. From a home-based clothing brand, he started as a teen, to a fully operational, multi-million dollar corporation, Hypland® is on the fast track to becoming one of the fastest-growing streetwear brands owned and operated by a Black male. For Bentley, Hypland® is just the beginning of his entrepreneurial pursuits and serves as a vehicle to inspire more young people and show them it is possible to capitalize on your hobbies and turn them into opportunities to enter the world of business ownership.
Compton is a 27-year-old entrepreneur hailing from South Central Los Angeles. His upbringing in LA molded his interminable hustle for success. He is continuously building his empire and expanding his career in the music industry, artist management, fashion, modeling, and as a social media influencer. Compton is the co-owner of the recently launched Los Angeles-based record label, “Lost Sound.” In 2019, he was awarded by the Los Angeles Dodgers as a “Community Hero”.
Burns is a 26-year-old, Los Angeles native and currently serves as the Founder and Director of Operations of “House Party Creative,” a self-started and managed, event series agency. With a personal passion for uniting people and creating unique experiences, Burns’ mission with House Party Creative is to curate spaces for Black and Brown creatives, entrepreneurs, and influencers to connect, ideate, network, and most importantly, have fun. She founded #RealBlackGiveback and Real Black Greatness during Juneteenth 2021 to continue House Party Creative’s philanthropic efforts.
Sweet Life: Los Angeles is produced by HOORAE; Main Event Media, an All3Media America Company; and Morning Dew Pictures. Issa Rae, Montrel McKay, Jimmy Fox, Sheri Maroufkhani, Leola Westbrook and Sun de Graaf serve as executive producers. Rajah Ahmed and Pyongson “Sunny” Yim serve as co-executive producers. Sara Rastogi and Ashley Calloway serve as producers.