Set in The Hill district of Pittsburgh and inspired by Cullen’s life, Average Joe follows blue-collar plumber, Joe Washington (Cole) who discovers his recently deceased father lived a secret, second life and stole millions of dollars from dangerous people just before he died. Now those people think Joe knows where it is. A bloody and violent confrontation triggers a chain of events that force Joe and his close-knit circle of family and friends out of their very average and mundane lives into a life-or-death race against time to find the truth and the millions.