OWN has just unveiled a partnership with the Association of National Advertisers’ #SeeHer initiative. The news was first reported by Variety.

The #SeeHer initiative “aims to increase the accurate portrayal of women and girls in advertising and media.” This partnership between the network and the initiative, in particular, will “help more Black women see themselves authentically reflected in content.”

Sheereen Russell, group vice president of ad sales and partnership solutions said, “It’s a beautiful moment in media when national blue-chip brands support a deliberate intention to engage with Black women and boldly declare that not only do we see her, but we celebrate her. OWN is proud of the endless ways we are reflecting her specificity, her endless expressions of beauty, her nuanced love stories, her family heritage, her triumphs, her challenges, her accomplishments, and her many conversations on our network. We are delighted to partner with SeeHer to design meaningful opportunities for all their members to engage with our audiences across our linear, digital, social and experiential platforms.”

“We’ve been able to gather a community of predominantly African-American women who trust us and respect us, because they know that we celebrate them. She shows up because she knows she can be seen. And, that’s what I want for OWN, and even more importantly, that’s what I want for every woman to know⁠—that we see her,” said Oprah Winfrey.

The four elements of the partnership are SeeHer | See Yourself salons, industry event collaborations, custom short-form content for OWN and other platforms and a #WriteHerRight tip sheet to “facilitate conversation about gender equality with showrunners, actors, and network executives.”

Watch Oprah speak about the initiative in the video below:

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Photo: Getty Images

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