Ciara and Russell Wilson are not only picture perfect perfection, but they are also forces to be reckoned with in their own respective fields. While Ciara is a Grammy Award-winning R&B superstar, Wilson is known as the quarterback for the Seattle Seahawks. Now, the married couple is bringing their clout together for a joint venture.

This week, the super couple announced the creation of their production company, Why Not You Productions. Under their new imprint, the R&B superstar and Seattle Seahawks quarterback will focus on creating both scripted and unscripted film, television and digital content projects.

“While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives,” Ciara and Wilson said in a joint statement. “We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”

As said in their joint statement, Why Not You Productions stories will specifically focus on “inspiring and aspiring narratives and human interest stories.”

Both Ciara and Wilson operate Why Not You Foundation, a non-profit organization focused on empowering children. Ciara will be performing her latest single, “Thinkin’ Bout You”, at the Billboard Music Awards in Las Vegas this Wednesday. Her seventh studio album, Beauty Marks, is set to be released on May 10.

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Photo by David M. Benett/Dave Benett/Getty Images for Victoria and Albert Museum