Celebrating 35 years on the air on March 23, CBS has announced that The Bold and the Beautiful has been renewed for two more years, taking fans through the 2023-24 season.
Since its premiere on March 23, 1987, the Los Angeles-set drama has won over 100 Daytime Emmy Awards and is the the most-watched U.S.-produced daytime drama in the world, airing in more than 100 countries globally.
Created by Lee Phillip Bell and her late husband William J. Bell, the soap is Bell family project. The couple’s son, Bradley, has written and executive produced the show since 1992. The series currently has two of its original cast members that are still starring: Katherine Kelly Lang (Brooke Logan) and John McCook (Eric Forrester)
“For 35 years, THE BOLD AND THE BEAUTIFUL has been a cornerstone of our #1 daytime lineup,” said Margot Wain, senior vice president, daytime programs, CBS Entertainment in a statement received by S&A. “Congratulations to our talented cast and crew, as well as Bradley Bell, who have made this show a creative and ratings success, and thank you to B&B’s dedicated fans, whose passion for these characters and stories is unrivaled.”
“35 years ago, I would have never imagined what was in store,” said Bradley P. Bell, executive producer and head writer of THE BOLD AND THE BEAUTIFUL. “Since our premiere in 1987, it’s been a fantastic journey and incredible experience for all of us. We would not be here if not for the invaluable support of CBS and our millions of fans around the globe for their loyalty and support.”
The day after the show’s 35th anniversary, the show “will air a special standalone episode dedicated to Brooke Logan and five of her true loves.”
The soap airs weekdays from on CBS.