The Brand Is Strong: 'Desus & Mero' Rake In 40 Percent More Viewers In Showtime Debut Than Their Viceland Average
Photo Credit: Desus Nice and The Kid Mero of Showtime's 'Desus & Mero' pose for a portrait during the 2019 Winter TCA Getty Images Portrait Studio at The Langham Huntington, Pasadena on January 31, 2019 in Pasadena, California. (Photo by Robby Klein/Getty Images)
News , Television

The Brand Is Strong: 'Desus & Mero' Rake In 40 Percent More Viewers In Showtime Debut Than Their Viceland Average

It looks like Vice is going to have to eat a helping of crow now that it’s been revealed that Desus & Mero had a better debut on Showtime than they ever had on Viceland.

As The Hollywood Reporter states, the show starring The Kid Mero and Desus Nice had 151,000 viewers during its Feb. 21 premiere. That number is 40 percent higher than the duo’s same-day average when the show was on Viceland. In other words, the brand is stronger than ever.

This news flies against the salty statement Vice’s CEO Nancy Dubuc gave to Elle last year when she alluded that the duo’s audience wouldn’t pay for Showtime.

“They’re going to a platform that their audience doesn’t pay for,” she said. “I told them, ‘You can always come back.'”

As I wrote at the time, Showtime is a network that many Black viewers pay for thanks to shows like Lena Waithe’s The Chi. “If anything, the duo stands to make even more fans thanks to their move from Viceland.” It turns out I was right.

You can watch The Bodega Boys on Desus & Mero every Thursday at 11 p.m. ET.

READ MORE:

Microaggressive Much? Vice CEO Gets Petty About Desus And Mero’s New Showtime Series

‘Desus & Mero’ Officially Head To Showtime As Network Orders Their First-Ever Weekly Late-Night Talk Show

‘Desus & Mero’ Reveal Premiere Date For Their New Project, Showtime’s First-Ever Late-Night Talk Show, In New Promo

 

Photo by Robby Klein/Getty Images

Shadow and Act is a website dedicated to cinema, television and web content of Africa and its global Diaspora. With daily news, interviews, in-depth investigations into the audiovisual industry, and more, Shadow and Act promotes content created by and about people of African descent throughout the world.

© 2023 Shadow & Act. All rights reserved.