So I finally saw Think Like A Man over the weekend and you might be surprised to know that I actually enjoyed it for the most part; it's cute, entertaining, knows what it is, and doesn't try to be anything more; light and frothy with humor and some drama, and moves along briskly enough to keep you engaged.
So if you haven't seen it, and plan to, I suggest that you don't go into it looking for some profound experience (although you can say that about most movies, and if you've seen the marketing for it, you really shouldn't be expecting anything much more than a 2-hour romp). And I can say that it's definitely Rainforest Film's best work to date.
I could dissect the movie further, but I'll pass on that for now.
It's appeal is understandable, and I can see why it's done so well thus far, and continues to do so. Word of mouth has likely certainly helped, and the film is on its way to becoming the highest grossing Rainforest Films movie to date – a title that's been held by the 2009 Beyonce/Idris Elba starrer Obsessed, which grossed $75,297,000 (adjusted for inflation). Think Like A Man currently sits at $73,789,300 as of yesterday's numbers. So, as you can see, it should easily surpass Obsessed's total tally this week, en route to claiming the crown.
How high can it go? My early guess, shared here after the film's opening weekend, was that it should settle in somewhere in the $80 – $90 million mark. It would be great to see it break the coveted $100 million number, but I'm not sure if it'll get there. It'll need a strong finish. However, I also won't be surprised if it did get there. We'll see.
But producer Will Packer and his Rainforest team definitely have a hit on their hands, if it isn't already clear. This only further strengthens their relationship with Sony/Screen Gems, and I'm sure other studios are eyeing their success, and will try to replicate it, if not try to woo Packer and Rainforest.
I recall speaking with Packer and his partner Rob Hardy last year, and they both stressed their plans to continue to improve, and expand, producing work in other genres for both film and TV. We saw Takers in 2010, a heist film, and we'll get more of a taste of that expansion soon enough, as the thriller No Good Deed, with Idris Elba and Taraji P. Henson, is currently in production in Atlanta, likely to be out early next year.
I'm still waiting on word of plans for an international release. Although I expect one, given that their last 4 films did receive some foreign exposure.