UPDATE: Lionsgate To Pull Italian '12 Years A Slave' Posters Following Controversy + Apology
Photo Credit: S & A

UPDATE: Lionsgate To Pull Italian '12 Years A Slave' Posters Following Controversy + Apology


Forgive me for bragging, but I like to think we had a major

part in this latest development.

But Variety is reporting that Lionsgate has announced that they will be pulling those controversial

Italian Brad Pitt/Michael Fassbender 12

Years A Slave posters after howls of protest from people. No doubt after

my piece yesterday. I had no idea I was so powerful.

A spokesman for Lionsgate, whose Summit distribution arm label is releasing the film in Italy, said


The ’12 Years a Slave’ theatrical posters

featuring Brad Pitt and Michael Fassbender that were recently released in Italy

were unauthorized and were not approved by any of the producers or licensors of

the film. Summit Entertainment, acting as exclusive sales agent for the

licensors, is investigating and taking immediate action to stop the

distribution of any unauthorized posters and to have those posters currently in

the marketplace recalled.

But seriously all credit should go to the Tumblr blog Carefree Black Girl, which first posted the

images of the Italian posters for 12 Years that caught our attention.

But this does beg the question: were these posters really “unauthorized and…not approved

as they claim, or is this a convenient excuse after people expressed shock and

outrage about them? 


Distribuzine, which worked with the

marketing company Fanatical About Cinema in creating the posters, and for which Lionsgate/Summit was acting as the

film’s Italian sales agents, issued an apology for the posters saying that: “We

apologize for creating and releasing unauthorized posters for ’12 Years A

Slave’ in Italy featuring Brad Pitt and Michael Fassbender in a manner

inconsistent with approved advertising materials. All inappropriate materials

have now been withdrawn. We are very proud of the film and regret any

distraction this incident may have caused.