UPDATE: Weekend B.O. Aug. 30 - Sept. 2 (‘The Butler’ Does It For The Third Time)
Photo Credit: S & A
Box Office

UPDATE: Weekend B.O. Aug. 30 - Sept. 2 (‘The Butler’ Does It For The Third Time)

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UPDATE: Well things

do change in a hurry don’t they? And sometimes in just a day…

The final weekend numbers are in, and Lee Daniels’ The Butler beat out that One Direction: This Is Us concert film, to be the No.1

grossing film this extended Labor day weekend, making $20 million, compared to

This Is Us’ $18 million for the same four days.

That makes The Butler the first film this year

to be the No.1 film at the box office three weeks in a row with a total gross

to date of $79.3 million.

Here’s the original post before Monday’s numbers came in…

But what’s more interesting is that, in its third week, Lee Daniel’s The Butler has become a steamroller. The film grossed just under $15 million this weekend, and, keep in mind

that, since this is a holiday weekend, which will include late Sunday figures

as well, the final weekend tally for the film is around $20 million.

But what’s also impressive is that, along with We’re The Millers, The Butler’s per week percentage drop is much

smaller than for any film currently in release, meaning that word of mouth for the film is

tremendous and people are flocking to see it. The film is affecting

people in an emotional way which a lot of films are designed to do, but fail.

It would be interesting to see a breakdown of who is currently

going to see the film. Is it a 50/50 split among black and white filmgoers, or

does it skew more towards one group? And is the film still primarily playing to

more mature audiences. or has it expanded to younger filmgoers as well?

(Any readers who have seen The Butler lately tell us what

you saw in regards to the audience.)

I keep revising what I guess the ultimate final b.o.

take will be, and now, at this stage, I can easily see the film hitting the $140-150 million mark.

1) One Direction: This is Us TriS $17,000,000 

2) Lee Daniels’ The Butler Wein. $14,742,000 Total: $74,007,000 

3) We’re the Millers WB $12,610,000 Total:  $109,565,000 

4) Planes BV $7,756,000 Total:  $70,844,000 

5) Instructions Not Included LGF $7,500,000 

6)  Elysium TriS $6,300,000 Total:  $78,404,000 

7) The Mortal Instruments: City of Bones SGem $5,200,000 Total:  $22,654,000

8) The World’s End Focus $4,759,000 Total:  $16,568,000 

9) Getaway  WB $4,505,000  

10) Percy Jackson: Sea of Monsters Fox $4,425,000  Total:  $54,965,000 

11) Blue Jasmine SPC $4,021,000 Total:   $20,487,000

12) You’re Next LGF $4,000,000 Total:  $13,340,000 

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