Variety Magazine Is Up For Sale; Nikki Finke Does The Happy Dance
Photo Credit: S & A

Variety Magazine Is Up For Sale; Nikki Finke Does The Happy Dance


Things that make you go hmmm…??? 

I read this earlier from Variety's own website:

Reed Business Information ("RBI") today announced it is beginning a process to sell Variety, the leading title for the entertainment industry. This follows the divestment by RBI of its other US business magazines over the past three years. Mark Kelsey, CEO of RBI, said: "Variety is an iconic title serving the film and entertainment industry for more than 100 years. With RBI's increasing focus on data services, and the sale of our other US print magazines, it now makes sense for us to sell the business. Variety has an incredibly talented team who have successfully innovated and expanded the franchise in industry news and analysis. I have no doubt the business will continue to thrive under new ownership." "For more than 100 years, Variety has been the leading source of information and analysis for the entertainment industry. It continues to hold that position, and with its talented staff and far-reaching relationships, Variety is at the heart of the industry. "I have every confidence that under new ownership, Variety will continue to thrive, innovate and provide fantastic insight into the sector," said Variety President Neil Stiles.

As you'd expect, Nikki Finke over at Deadline couldn't help herself… here's the title of her post in response to today's news: Variety For Sale! (Because It Can’t Compete With Deadline Hollywood).

Need I say more? But feel free to click HERE for 3 paragraphs of gloating; but if I was Nikki Finke, maybe I'd gloat too 🙂

Has anyone ever interviewed her? Not that I know of… 

Anyway, I can't say what all this could mean for Variety; I don't have enough info. I've been following the Twitter debate between Jeff Sneider, who writes for Variety (and maybe their most active Twitterer – is that even a word?), and a number of high-profile film website writers/editors from SlashFilm and

It all started about 3 hours ago with this tweet from Jeff stating, "I don't understand charges that Variety has failed to adapt to the Internet age. Do you guys not see how much news I break here on Twitter?"

And then it got interesting… feel free to track the convo starting HERE.

But I'll go do some further digging.

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