In case you haven't seen it yet, here's Apple's new iPhone 5 TV commerical with Venus and Serena Williams which came out on New Year's Day and the voiceover narrator is actor Jeff Daniels.

And, believe it or not, already it's generating some discussion on various media business sites. One calls it 'brilliant'  while another one called it "incredibly fun".

However another site called it  "disturbing" though if you read the piece they never actually come around to saying what's so disturbing about it.

Hmmmm. You think because it has two strong black women in it… ya think?