The Tribeca Film Festival, presented by AT&T, and The Atlantic — through its in-house content studio, Atlantic Re:think — have announced the finalists for the second annual Tribeca X Award. Ten finalists – 9 short films and 1 Virtual Reality project – were selected from a field of 600 entries that the initiative’s producers believe represent the best in storytelling at the intersection of advertising and entertainment from the past year.
The selected projects were created by filmmakers in partnership with a wide-ranging array of brands, including Apple, Beefeater, BMW, CHANEL, Diageo North America, Kenzo, Red Bull, Square, Visit Seattle, and YETI Coolers.
The finalists include, representing the Visit Seattle brand – the city’s tourism bureau – a short film from “Five by Five,” a series that invited 5 filmmakers to Seattle to create short films about the city, with each film being inspired by one of the five senses. The series premiered at the ongoing Sundance Film Festival in January of this year.
Among the 5, and a Tribeca X Award finalist is Terence Nance’s (“An Oversimplification of Her Beauty”) “Jimi Could Have Fallen from the Sky.”
The short is described as an unauthorized, heavily abridged, biographical, visual and supersonic moment about the fact that Johnny Allen Hendrix (aka Jimi Hendrix) knew how to skydive. Set in Seattle where Jimi was born and raised, the film wonders aloud about what this skill meant for the life he went on to lead. Why did he retreat to the sky so quickly before all of us were ready for him to go?
“We steered away from traditional travel videos because we wanted to create content that people could watch in their everyday lives, or when they’re seeking entertainment,” said Ali Daniels, VP of marketing at Visit Seattle. “We want them to go to the Space Needle, but also to see how we make amazing whiskey here.”
Watch “Jimi Could Have Fallen from the Sky” in full (it’s just over 7 minutes) below: