Weekend B.O. Dec. 12-14 (So How’s That Boycott Working for Ya?)
Photo Credit: S & A
Box Office

Weekend B.O. Dec. 12-14 (So How’s That Boycott Working for Ya?)

nullThough there

wasn’t an official organized movement, for months there has been a groundswell

of calls for a boycott against Ridley Scott’s Biblical epic, "Exodus: Of Gods and

Kings," over its controversial casting of white actors in roles for people of

color, and the virtual non-existence of black people in the film (no wait…look

at the image above. There’s the brother up there on the left, fighting in the battle.

So at least there’s one) .

So did the boycott

have an effect? Perhaps it did; or perhaps not. Depends on how you look at it.

The film was no. 1 this weekend, but, with an underwhelming $24.5 million, when it was expected to do at least

$40 million, keeping it in line with that other earlier Biblical epic, Darren Aronofsky’s "Noah." That film opened with $43.7 million in its first weekend, back

in March.

Yes, it’s true that, over

all, it was a very lackluster weekend in terms of box office numbers,

but the disappointing result for "Exodus" could have been because of an unorganized

but effective boycott by moviegoers. Or maybe, as film critic Erik Childress (WCIU-TV

and WGN radio) pointed out, it could have been because of the mixed to bad

reviews that film got, and also the fact that no one liked "Noah," which might have

dampened any interest to a see another Biblical epic movie. Or it could have been

a combination of all three.

However, keep in mind that, this

time of year is strange, since many films released around under-performed when they opened, yet continued to do steady business over the following

weeks, into the January, resulting in those films grossing $100 million or more.

So the next

few weeks will determine if "Exodus" has any b.o. legs or if it is out for the

count domestically and has to rely on overseas box office to make some dough, which, as of this weekend, adds up to $32.5 million.

"Exodus" did

also finally knock off "The Hunger Games: Mockingjay Part 1" from its No. 1 perch, where it’s been for the past three weeks. The film didn’t drop far however, landing

in second place, with $13.2 million, and over $277 million domestically so far, grossing an astonishing $611.4 million worldwide to date.

As for Chris

Rock’s highly touted "Top Five," the film had an O.K. but not

spectacular opening, making $7.2 million on 979 screens. Why Paramount did not

release the film on more screens is a mystery, but the strong positive buzz

that the film is getting should guarantee it doing solid business, as it opens

in more theaters in the following weeks.

And, by the way, remember that one of the producers of "Top Five," who arranged for financing

of the film, is none other than mega-producer Scott Rudin. The very same Scott

Rudin who got in hot water last week over his e-mail exchanges with Sony CEO Amy Pascal, on President Obama’s movie preferences. I guess that means Rudin

hopes Obama with screen "Top Five" at the White House? Who knows.

Also the

film had the second highest per screen average after the Reese Witherspoon drama, "Wild," which is now still in limited release, on only 116 screens, with just over

$13,000 per screen.

Meanwhile "Interstellar," "Big Hero 6," "Dumb and Dumber To" and "Gone Girl" continue to hold on steadily.

1) Exodus: Gods and Kings  Fox  $24,500,000 

2) The Hunger Games: Mockingjay – Part 1  LGF  $13,200,000  Total: $277,398,000 

3) Penguins of Madagascar  Fox  $7,300,000  Total: $58,839,000 

4) Top Five  Par.  $7,210,000 

5) Big Hero 6  BV  $6,145,000  Total: $185,325,000 

6) Interstellar  Par.  $5,500,000  Total: $166,800,000 

7) Horrible Bosses 2  WB  $4,630,000  Total: $43,601,000 

8) Dumb and Dumber To  Uni.  $2,757,000  Total: $82,117,000 

9) The Theory of Everything  Focus  $2,525,000  Total: $17,148,000 

10) Wild   FoxS  $1,550,000  Total: $2,423,000 

11) Birdman  FoxS  $1,325,000  Total:  $20,794,000 

12) Gone Girl  Fox  $1,050,000  Total: $164,427,000

Shadow and Act is a website dedicated to cinema, television and web content of Africa and its global Diaspora. With daily news, interviews, in-depth investigations into the audiovisual industry, and more, Shadow and Act promotes content created by and about people of African descent throughout the world.

© 2023 Shadow & Act. All rights reserved.