Weekend B.O. March 13-15 (Not on a Brother’s Radar)
Photo Credit: S & A
Box Office

Weekend B.O. March 13-15 (Not on a Brother’s Radar)

nullO.K. I admit

it. I’m not the best person when it comes to predicting weekend box office grosses.

I can be way off the mark… often. Case in point, Disney’s new $95 million version of "Cinderella," which opened this weekend.

I was talking

to a friend of mine Friday about how the film would do and he said he couldn’t

see it doing less than $50 million. Impossible I said. Who wants to see "Cinderella" these days? It’s too corny, too retrograde, too politically incorrect and kids

today are a lot more sophisticated to be even interested in seeing something as

stale as "Cinderella."

Well was I wrong. The film was, far and away, the number one weekend earner, with some $70


Even more

surprising, considering that fact, and openly I admit this, that I literally had

no idea that there was a new "Cinderella" film coming out. Wasn’t even

remotely on my radar. I don’t recall seeing any posters or ads or trailers for

the film. Or maybe I wasn’t paying attention.

But let’s be

honest here. Brothers aren’t checking for a "Cinderella" movie. Even my friend told

me that there were at least three advance screenings of the film that he knew

of, but I don’t recall getting any invites. Either I immediately deleted the

invite when I saw the word "Cinderella" in my inbox, or the PR people didn’t

bother to send me one, because even they knew that brothers aren’t checking for "Cinderella."

And, by the

way, I wonder what percentage of that $70 million came from black folks? Seriously, I can’t imaging even little black girls wanting to see "Cinderella" with her long blond

hair and teeny tiny waist. Yes, I know there was that TV version with Brandy, but

that was back in 1997, practically a generation ago. Would they be interested today?

I wouldn’t know. I never saw the Brandy version either. Like I said, brothers aren’t

checking for "Cinderella."

The other

big release this weekend, the Liam Neeson actioner, "Run All Night," underperformed, with just $11 million. Most likely, it looked like every

other Liam Neeson actioner that he’s made over the past few years.

"Chappie" took

a big dive of some 56% for a $5.8 million weekend, with some $23 million total; and the Will

Smith film, "Focus," is slowly running out of gas.

1) Cinderella  BV  $70,053,000 

2) Run All Night  WB  $11,015,000 

3) Kingsman: The Secret Service  Fox  $6,200,000    Total: $107,373,000 

4) Focus   WB  $5,805,000 Total: $44,032,000 

5) Chappie  Sony  $5,800,000   Total: $23,300,000 

6) The Second Best Exotic Marigold Hotel  FoxS  $5,700,000  Total: $18,060,000 

7) The SpongeBob Movie: Sponge Out of Water  Par.  $4,100,000  Total: $154,691,000 

8) McFarland, USA  BV  $3,692,000  Total: $34,974,000 

9) American Sniper  WB  $2,930,000  Total: $341,500,000 

10) The DUFF  LGF  $2,900,000  Total:$30,317,000 

11) Fifty Shades of Grey  Uni.  $2,895,000 Total: $161,377,000 

12) The Lazarus Effect  Rela.  $2,824,000  Total: $21,748,000 

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