Multi-hyphenate 50 Cent just reached a new deal at Starz! The deal, which will last four additional years, is worth $150 million per Variety.
He will continue to develop scripted and unscripted projects for the premium cabler through his G-Unit Film & Television, Inc.
To compare, Shonda Rhimes’ deal at Netflix was also worth $150 million.
A bulkier deal, it includes a three-series commitment, a development executive specifically tasked to these projects and a discretionary fund.
This deal is the latest in a series of huge pacts across the industry set with the likes of Rhimes, Kenya Barris, Greg Berlanti, Ryan Murphy and more.
“When I sat down with Chris [Albrecht, Starz CEO] and walked him through my plans for G-Unit Film & Television going forward, he let me know I was essentially requesting the biggest deal in premium cable history. I am excited to announce that we’ve made that partnership between myself, G-Unit Film & Television and Starz/Lionsgate, and we will continue our proven track record of breaking records and delivering unique content for audiences around the world … Get The Strap,” said Jackson.
The deal makes sense, considering Power is a crucial component to the network establishing itself as an original content provider not just on premium cable, but on all of television.
Though his character was written off Power at the end of the latest season, he will still be involved behind the scenes.