YouTube Launches 1st Wave Of Paid Channels. Have You Subscribed To Any Yet? (Survey)
Photo Credit: S & A

YouTube Launches 1st Wave Of Paid Channels. Have You Subscribed To Any Yet? (Survey)


In case you haven’t already heard, YouTube is the new TV. 

Actually, what IS television in 2013? 

I’m constantly staring at screens (big and small), almost everywhere I go – whether I’m stationary, or in motion – so I suppose one could argue that the term is becoming somewhat fluid.

There’s content everywhere, and in an effort to more directly monetize some of it (instead of relying strictly on the old ad revenue model), YouTube has launched a starter group of subscription fee-based channels.

As the company noted via press release 10 days ago, there are more than 1 million channels generating revenue on YouTube, and one of the most frequent requests made from the creators behind them is for more flexibility in monetizing and distributing content.

And so, YouTube has debuted what it calls a pilot program for a small group of partners that will offer paid channels on YouTube, with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates.

And once you subscribe from a computer, you’ll be able to watch paid channels on your computer, phone, tablet and TV box, and soon you’ll be able to subscribe to them from more devices.

And, by the way, if you’re a YouTube content creator interested in building your very own paid channel, let them know HERE.

I skimmed through through the list of 54 channels (and counting) and nothing immediately grabbed me, although, to be fair, I just skimmed over them, and didn’t look closer at each one closer.

But my questions for all of you reading this are: 

– Have you subscribed to any of the available channels yet? If so, which ones? And also, your thoughts on them so far, and whether you’ve already made up your mind as to whether you plan to remain subscribers, or not.

– If you haven’t subscribed to any of the channels, do you plan to do so in the future? Have you even looked over the channel offerings to see if there’s anything of interest to you? Are you interested at all in the idea of YouTube channel subscriptions?

That’s all for now…

Thanks for participating.

Check out the full roster of channels HERE.

Shadow and Act is a website dedicated to cinema, television and web content of Africa and its global Diaspora. With daily news, interviews, in-depth investigations into the audiovisual industry, and more, Shadow and Act promotes content created by and about people of African descent throughout the world.

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